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Every Conversation Is Another Piece
On puzzles, context, and why selling is a craft more than a set of skills
When you hand someone a box of puzzle pieces, where do you tell them to start?
I worked from the library a couple of times this week. They have some study rooms with closing doors, so I can get out of my house and still take calls without being “that guy.” In a way, it’s like a tax-subsidized co-working space.
There was a community puzzle set out on a countertop between the study rooms and the restroom. I haven’t seen them do this before, but I had to pass it on my way to the restroom.
For all of the metaphors I use about puzzles and the selling process, I’m not usually into them. For one reason or another, this one captivated me, and I definitely lingered longer than I ever would have expected during my breaks.
The idea that stuck with me was the role of context.
You start with five hundred pieces spread across a table. As pieces are placed, there is more context for where each remaining piece should go. All of a sudden, these pieces that don't look like they belong anywhere become a perfect fit, and you don't realize it until they’re placed. Like, “how in the world did I not see that?”
On the heels of last week’s piece, this is what good mentorship is.
When you are training, onboarding, or teaching somebody any kind of skill, the more context and specifics you can give them, the better they will understand how it all fits.
Give someone some product training, promo materials, a few books, even an online course, and you have all the pieces on the table. Until they get in the field, there really isn’t any context for how to use them.
Then they frame the puzzle. They start seeing different elements of the picture and work to fill those portions out. The bigger picture comes together because of the smaller ones, and you start to see how each one relates to the others.
Finally, the last few pieces are just there to fill in the gaps and make the whole thing look tidy and polished.
We know how to do puzzles because we all went to kindergarten. Someone gave us the rubric.
For some reason, many professionals (especially salespeople) are expected to develop their own rubric. “I figured it out, so she can too.”
I think that’s a very expensive mindset.
Selling is a craft more than a set of skills to be learned. Our profession is an apprenticeship. We don’t need more training. We need to spend more time together, learning from people who have already put enough pieces in place to help you see where yours might go.
Are you creating enough time and space to intentionally learn from other people? Every conversation is another piece to the puzzle.
What I'm Into
Postcard weather this week as the kids finished school. Hard to beat that combination.
On two separate nights, all four of us congregated on the back patio. No screens, no agenda, and just… hung. Last night we were out until well past dark, passing my phone around and each of us adding the next song to the queue.
Awesome. Literally what this whole thing (gesturing wildly around me) is all about.
I was also on the Selling From The Heart Podcast this week with my friends Larry and Darrell. Those guys always manage to go well beyond the surface, and I feel like I know myself a little better after talking to them. Spotify | Apple | YouTube
The Shoutout
They say selling is a transfer of enthusiasm. Sometimes enthusiasm sounds like fire and brimstone. Other times it's piss and vinegar. Scott Leese has done a little of both.
Scott's the most dangerous kind of seller out there. He’s incredibly talented, with a burn-the-boats mentality when it comes to committing to things. How many times have you heard him say you need to shorten the time between idea and execution? His success is a reflection of all of it.
Here's what some people may not know. Beyond the occasionally gruff, tell-you-like-it-is exterior, Scott's one of the kindest people you'll ever meet. The first time I got on his schedule, it took me over a month to get there. But then he gave me more time than I expected, and was quick to respond to follow-ups.
He's a sensitive guy, and the people he cares about really feel it.
People with a gazillion followers, where it seems like everything they touch turns to gold, can be a little intimidating. What I usually end up finding is a real human who confirms why so many people want to follow them. Count Scott among the real ones.
On ThankfulThursdays, I'm grateful for folks like him who pick up the phone because they want to, who are so passionate about what they do that they believe you can do it too, and are willing to help you see it through.
The Nudge
Earlier this week, I surpassed my fundraising goal, but we race past quota every chance we get, especially when there’s so much benefit on the other side.
Friday is sneaking up on us, but there’s still time to take advantage of my offer.
Thanks for your support. I can’t do this without you, and your generosity (from some of you every year!) means the world.
Now we keep our fingers crossed for good weather. 😎
Cheers,
JB
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